My skills lie in developing systems, ideas and crafting solutions to a high standard. I have an inquisitive nature and find it easy to empathise, which helps to understand a variety of viewpoints, allowing me to create pleasing experiences and designs.
CBeeBies Website
An investigation to the sticking/blocking points, with my three year old daughter, on the CBeeBies website.
See our findings
Searching cottages.com
One of the biggest self-catering holiday letting agencies in the UK, with over 22,000 properties. Finding suitable accommodation is now a little easier.
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Deals & Offers on cottages.com
Too many offers all competing for a visitors attention. The homepage was suffering from overcrowding and ineffective CTAs. We made changes, reserving the homepage for relevant timely offers and campaigns, while still allowing visibility of all available offers.
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Millennial profiling for cottages.com
Holiday accommodation competition has grown in the UK, and whilst visitors to cottages.com remains healthy, the need for targeting personalised messages is a step towards gaining connection and trust.
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A framework for personalisation and merchandising on cottages.com
Placement for personalisation and merchandising had not been formalized around the site, as a result any change required a time consuming process through the Ecommerce Team.
View the framework