Metro was becoming its own entity apart from McCann Manchester. So far all the work we had done was off the back of McCann Manchester. We would be always treated internal as another department, but to the outside world we needed to look “like” an independent studio. We were positioned as real world digital specialist, a think tank and one stop shop for all your advertising needs. We really needed a website!
A few ideas were bounced around, a common theme that kept appearing was that the site would be an amazing creative world you could travel around and explore. We would add in gamification for navigating the site to visit the various areas, along with a cheeky little character.
Each client would have their own area that showcasing our work, but that idea needed grounding and consistency, it needed an underlying thread or theme that connected it all together as a website. After all we were creative geniuses, so we had to produce something visually stunning to flex our design skills, but also our technical ability too.
I thought, rather than moving around the world, how about the world being built around you?
A Super Furry Animals music video It’s not the end of the world? came to mind, and this became my starting point, an idea to bring consistency to the site. Metro will be a “stage” to set for our clients, only adding the needs of our client. We could animate objects dropping/sliding/swinging in onto the stage, building it up bit by bit. Collaborating with the dev guys to get this interaction looking sweet.
Disciplines & Responsibilities:
- Concept Design
- Creative Direction
- Technical Direction
The stage had been set, the style and direction given. Now it would be up to the team to perform a show to blow the roof off. They didn’t disappoint.
